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The best ad strategy on Social Media?

By JortK on April 1, 2010

A study conducted in May 2009 by research firm Psychster asked consumers how they interacted with ads on social sites (PDF). With almost 700 Facebook users and almost 500 users of the cooking/recipe/social website AllRecipes (who sponsored the study), Psychster showed participants a video of an ad type and an interaction. The participants then had [...]

Posted in Tech news | Tagged ad, media, social | Leave a response

the best Social Bookmarking sites around

By JortK on March 20, 2010

Social bookmarking is an easy way to manage and share Web resources. It’s important to be sure your pages are listed with each. Below is a checklist of the 20 most popular bookmarking sites your site should be on.

Posted in Tech news | Tagged social | Leave a response

Use social media to do better business

By JortK on March 10, 2010

Collaboration and crowdsourcing are the realities of today’s public Internet, and the trend is now gaining real traction in the workplace.  Smart companies increasingly understand that their richest source of insight, ideas, data, and information is within their own employees. They are the ones whose talent, work, and daily interactions with the product make the [...]

Posted in Tech news | Tagged media, social | Leave a response

How Twitter users react to Google buzz

By JortK on February 14, 2010

Some think Google Buzz () could be the next huge social platform. Others think it’s one big privacy nightmare. With its launch week drawing to an end, we pinged our friends at Crimson Hexagon for analysis of Twitter () user’s opinions. The results, not surprisingly, are incredibly mixed. 16 percent of the tweets analyzed were [...]

Posted in google | Tagged buzz, google, social, twitter | Leave a response

Lean thinking in Social CRM

By JortK on February 12, 2010

I first came across Lean thinking in CRM when I met with the COO of a large Dutch financial services company. At first I was sceptical, I had previously only associated Lean with Japanese automotive companies; particularly Toyota where the concept was created. But lights began to go on in my head when the COO [...]

Posted in Tech news | Tagged crm, social, think | 5 Responses

Google Buzz for Mobile

By JortK on February 11, 2010

See also: Introduction of Google Buzz

Posted in google | Tagged buzz, google, mobile, social | Leave a response

Google Buzz Launch Event

By JortK on February 11, 2010

Posted in google | Tagged buzz, google, launch, social | Leave a response

6 Google Buzz articles that tell the story

By JortK on February 11, 2010

Hide/Remove Google Buzz Updates from Your Gmail Inbox If you just don’t have the bandwidth to manage one more set of social notifications automatically hitting your Gmail inbox, you may not be all that excited about this morning’s Google Buzz announcement. Luckily banishing Buzz from your inbox is easy. Google Buzz Buttons: The New Way [...]

Posted in google | Tagged buzz, features, google, privacy, social | Leave a response

All about the introduction of Google Buzz

By JortK on February 10, 2010

We’ve blogged before about our thoughts on the social web, steps we’ve taken to add social features to our products, and efforts like OpenSocial that propose common tools for building social apps. With more and more communication happening online, the social web has exploded as the primary way to share interesting stuff, tell the world [...]

Posted in google | Tagged buzz, google, mobile, social | 5 Responses

Google is making search more social

By JortK on January 28, 2010

Late last year we released the Social Search experiment to make search more personal with relevant web content from your friends and online contacts. We were excited by the number of people who chose to try it out, and today Social Search is available to everyone in beta on google.com. We’ve been having a lot [...]

Posted in google | Tagged google, search, social | 1 Response

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