How many of Google’s web pages use a descriptive title tag? Do we use description meta tags? Heading tags? While we always try to focus on the user, could our products use an SEO tune up? These are just some of the questions we set out to answer with Google’s SEO Report Card.
Google’s SEO Report [...]
You may remember that back in November 2009 we announced multiple custom variables. While at first look this feature may appear a little daunting, in this post I hope to explain how you can use custom variables to enhance the insights you get from Google Analytics with just a couple of extra lines of code.
Custom [...]
How exciting! You just had a graphics designer create ten new banners for your site. Next you wanted to see which of these banners drew the most attention. You quickly setup a few ad campaigns across facebook and a few high traffic sites. After pulling out the bad performers from the good, you now have [...]
If search engines rely primarily on textual analysis, how can a site that focuses on audio, video, or other non-textual content improve its rankings?
As a follow up to our previous post “Is your website easy to buy from?”, we’re now going to take a deeper look at web-forms. Web-forms are often the only communication point your website visitors have with your business, yet unfortunately they are often a neglected after thought for many websites.
Imagine for a moment that [...]