The rise of online video is revolutionising media consumption, with 1 in 35 UK Internet visits going to an online video site, and YouTube is at the heart of it. YouTube is a destination not just for youth audiences and tech enthusiasts, but for the business community as well. So how can B2B marketers best [...]
As a follow up to our previous post “Is your website easy to buy from?”, we’re now going to take a deeper look at web-forms. Web-forms are often the only communication point your website visitors have with your business, yet unfortunately they are often a neglected after thought for many websites. Imagine for a moment [...]
All website owners need to pay for the costs of creating content and making it available online. Whether delivering entertainment, products, news, services, social networking or opinions, they need to pay their way by selling advertising or charging their users. Website owners, or “online publishers,” span the range from individual bloggers to multinational companies. If [...]
For the few years that social media has been on the radar of marketers and agencies most social ‘thought-leadership’ has been of the “if you don’t get it you’re roadkill”, “we’re too cool for school” variety. In far too many cases being a leader in social is determined not by how strategic your thinking but [...]
Like a pendulum, your customers alternate their focus — based on the state of the economy — between growth (in good times) or efficiency (during difficult times). And that effects who you have to influence. Photograph by Sylvar. When the economy gets challenging, organizations centralize. It’s the classic business pendulum, swinging between growth and [...]
Your Ads Can Work 9 to 5 Too - Article on how to set show time schedules for your ads. 5 Incentives You Can Use for Online Marketing – Great article on how to be better in online marketing. Blogger Clinic: Increasing Posts-Read-per-Visit – Great clinic on how to increase your PRPV. Five Google Analytics [...]
From: SEOmoz Don’t Create False Expectations Clients are just like everyone else – when you exceed their expectations, they love you. When you disappoint, they’re angry. Make it easy for yourself and don’t oversell. If anything, undersell your abilities to do great things and let them be surprised. It’s a hard thing to do, [...]
Unrehearsed discussions about web analytics, marketing, web design and testing with experts in the field. In this episode, Googler and Analytics Evangelist Avinash Kaushik talks with Nick Mihailovski and Jeff Gillis from the Google Analytics team about the benefits of using Google Ad Planner and Insights For Search.