analytics
All About Custom Variables in Google Analytics
You may remember that back in November 2009 we announced multiple custom variables. While at first look this feature may appear a little daunting, in this post I hope to explain how you can use custom variables to enhance the insights you get from Google Analytics with just a couple of extra lines of code.
Custom [...]
Google Analytics approved by the US federal government
This week, the US federal General Services Administration (GSA) has approved listing Google Analytics in its apps.gov web site, which is a place for government agencies and services to find approved cloud computing applications. It’s goal is to drive innovation and adoption of cloud-based apps in the government, and Google and the GSA have worked [...]
Google Analytics IQ Test
Since the Google Analytics IQ launch, people from all over the world have taken the online course and test. Web analytics is increasingly important to all kinds of organizations. Online retailers, agencies, large consumer brands and non-profits are just a few of the many kinds of organizations that rely on people who are trained in [...]
Get Past Last-Touch Attribution With Google Analytics
In last week’s Whiteboard Friday “Kill the Head or Chase the Tail”, Rand and I started by discussing how to gain true insight into what kind of keywords are leading people to discover your brand and ultimately driving conversions for your business (clue: it’s probably not branded search phrases, despite what your analytics reports are [...]
Asynchronous Tracking with Google Analytics
Today we’re excited to announce our new Google Analytics Asynchronous Tracking Code snippet as an alternative way to track your websites! It provides the following benefits:
Faster tracking code load times for your web pages due to improved browser execution
Enhanced data collection & accuracy
Elimination of tracking errors from dependencies when the JavaScript hasn’t fully loaded
Here is [...]
Rapid Fire Web Analytics
Rapid Fire Web Analytics With Avinash Kaushik and Nick Mihailovski
New Google Analytics feature: Analytics Intelligence
How would you like to have 24-hour a day access to a dedicated assistant who is focused exclusively on your site’s analytics? Your assistant would be so diligent and detailed that they wouldn’t miss a thing. Sound too good to be true? We’re giving you one. Say “Hello” to Analytics Intelligence.
Your new hardworking assistant, Analytics [...]
Google Analytics integration with Feedburner
The FeedBurner team has just announced an integration with Google Analytics. We know what many of you are saying. “About time!” We’ll take it.
If you are using both Google Analytics and FeedBurner, you will automatically see campaign attribution for item clicks tracked by your AdSense For Feeds or your Google FeedBurner account. To read more [...]