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Visit Ad Planner and go to the search by tab. Type your site into the search box and click the arrow to the right. The results will show you:

• Site traffic, including unique visitors (users), unique visitors (estimated cookies or cookies), reach, page views, total visits, and more.
• Audience characteristics (gender, age, education, and household income).
• Other sites your audience is likely to visit.
• Other keywords your audience is likely to search for.

With Google Ad planner you can also find our what other sites your audience is likely to visit. Go to the search by audience tab. Here you can define your audience by geography, language, demographic and interests. You can also look at online activity. So you can ask, of those who visit my site, what other sites do they visit? For each site that appears you get statistics on the number of unique visitors, page views and other data.

You can then create lists of websites that suit your objective, store them in a media plan and even get aggregated statistics for your media plan.

Visit Ad Planner today and have a go.

From: Google Barometer

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In the beginning your banner ads are doing great, then slowly tank off in the coming weeks and aren’t performing that well after a few months. But why? You spent the time to do the research, test different banner ads and see what people were clicking. The problem is your banner is becoming invisible to site visitors… better known as “banner blindess“.

I see this all too often. Not only on ad campaigns, but also from direct advertisers. If you are going to run a long ad campaign, it’s crucial to change your banner ad often and prevent banner blindness. One of the best ways to do this, is by setting up a simple ad rotation. Instead of providing the site with a hard link to your image ad, create a script that will rotate several of your banners instead.

I recently talked with the Director of Marketing at affiliate.com and he setup a new ad rotation for his banner campaigns for this site. Not only was I excited to see a new rotation of banners to drive traffic to his network, but also for the visitors of this site as well. As blog readers and visitors to any site, you want to see relevant content, but not always the same banner ads.

If you have any active ad campaigns, be sure to change up your ad creative or bring implement a new ad rotation. WordPress has two ad rotation plugins that you can setup within minutes. Both are free and are called WPads plugin and Ad Rotator plugin.

For anyone not using WordPress, when you search Google for “banner ad rotation“, you are given a wide variety of java scripts, self hosting and paid hosting solutions for ad rotation.

Thanks to: Zac Johnson

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For the past few years, we’ve been investing in a suite of solutions — AdSense, ad-serving technology and the DoubleClick Ad Exchange — to help online publishers make the most money possible from their content, whether they sell advertising directly through their own sales force, through an ad network such as AdSense, or a combination of both.

For major online publishers — including social networks and online communities, entertainment sites, e-commerce sites and news sites — managing, delivering and measuring the performance of ads on their websites can be a hugely complicated process. A publisher’s ability to manage this process can have a significant impact on how much money they make from their online content.

Imagine you’re a major online publisher with a popular global surfing website and an ad sales team. Every second of every day, you have difficult decisions about what ads to show and how to measure their relative performance. For example:

• In the same ad space, a surfboard wax advertiser may want to run a static image ad for your Australian readers, while an airline offering flights to Hawaii may want to run an expandable interactive ad for your American readers.
• A fast-food restaurant wants to run their burger ads before noon and their pizza ads in the afternoon.
• You’ve sold 10 different surfboard makers a million ad slots at slightly different prices; now you have to allocate them across your various webpages to fulfill all these orders over the next two weeks.
• One of your surfing tournament reviews is linked to by a popular news site and you have a surge in traffic. Your sales team couldn’t predict this, so you’re potentially left without any ads for thousands of readers. You want to fill this ad space by selling it via an ad network which has ads available.

This is really just scratching the surface. Managing ad space can involve faxes, emailed orders, the manual scheduling of different ad campaigns across multiple sites and difficult decisions about how to allocate ad space most effectively.

Major online publishers use ad serving technology to manage the complex process of how and when the ads they have sold appear on their websites. In recent years, we’ve invested significantly in our ad serving products — DoubleClick’s DART for Publishers for large publishers and Google Ad Manager for growing publishers. Thousands of major online publishers use these products to serve billions of ad impressions every day.

But we see an opportunity to improve ad serving even further by combining Google’s technology and infrastructure with DoubleClick’s display advertising and ad serving experience. Since we acquired DoubleClick in March 2008, our engineering and product teams have been working with online publishers to tackle the obstacles that prevent them from maximizing revenues from their websites.

The upgraded DFP includes a wide variety of features that will help publishers to get the most value out of their online content:

• A new interface that has been completely redesigned to save time and reduce errors.
• Far more detailed reporting and forecasting data to help publishers understand where their revenue is coming from and what ads are most valuable.
• Sophisticated algorithms that automatically improve ad performance and delivery.
• A new, open, public API which enables publishers to build and integrate their own apps with DFP, or integrate apps created for DFP by a growing third-party developer community (apps under development today include sales, order management and workflow tools).
• Integration with the new DoubleClick Ad Exchange’s “dynamic allocation” feature, which maximizes revenue by enabling publishers to open up their ad space to bids from multiple ad networks. Dynamic allocation is described in this document [PDF].

DFP comes in two flavors, tailored for different publishers’ needs: DoubleClick for Publishers, for the largest online publishers, and DFP Small Business, a simple, free version designed for growing online publishers. We’ll be upgrading current DART for Publishers publishers to DoubleClick for Publishers over the next year as we continue to add features and modules, and we’ll be moving Google Ad Manager customers to DFP Small Business in the coming weeks.

To reflect our continued investment in DoubleClick’s products, as well as the central role of DoubleClick’s technology products within Google’s display advertising business, we’re also today unveiling some changes to the DoubleClick logos — including typeset changes, incorporating a new “by Google” theme and retiring the “DART” brand.

The upgraded DoubleClick for Publishers is a perfect example of our continuing innovation in this area, and we believe that it will add significant value to online publishers’ content. You can read more about the features of the upgraded DFP on the DoubleClick blog and on the DFP website.

From: The Official Google Blog

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First, the best way to ensure ads are served correctly is to copy and paste the code exactly as it’s provided in your account. Changing the code and manipulating ad behavior aren’t permitted by our program policies, and in most cases will prevent your ad from appearing at all.

If you’ve noticed that your ad units aren’t showing ads, here are a few things to check for:

• Did you just add the code to that page? Relevant ads should appear on your pages shortly after you add the code, but sometimes it can take up to 48 hours for ads to show. This is because our crawler has to visit your page and determine its content so we can serve targeted ads.
• Does the code on your page match the code in your account? Make sure to copy the code exactly as it appears in your account, and paste it within the body tags of your HTML code. Be sure not to make any changes to the linebreaks of the code (e.g. pasting the code all in one line) as this will break the code and prevent ads from showing entirely.
• Are you using an HTML editor? Publishers often use a design-enhanced HTML editor like Macromedia Dreamweaver or Microsoft FrontPage (aka WYSIWIG, “what you see is what you get” software). If you use such an editor, you may see errors if you paste your ad code into a WYSIWYG view such as the “Design” or “Layout” view. For the ads to function properly, you’ll have to copy and paste the ad code into the HTML source code of your webpage using the editor’s HTML view or HTML insert function. Check for any additional tags inserted by the system or changes in the linebreaks.
• Are you using a content management system (CMS)? If you have trouble implementing AdSense with a specific content management system, we recommend searching for the name of the CMS (eg. Drupal, WordPress) and ‘AdSense implementation’. You can also ask in the forum if other publishers have mastered similar problems, or contact your program provider directly.
• Are the ads inside nested frames? While you can choose where to position your ads on your pages, be sure to avoid embedding the ad code in excessive div tags or nested frames. Depending on your browser settings, implementing your ad code in this way might prevent ads from appearing correctly.
• Is JavaScript enabled in your browser? Ensure that you have JavaScript enabled in your browser, as this is necessary to view ads! If you’re having trouble seeing the ads, please also check for any conflicting JavaScript on your site that might prevent ads from showing.
• Is your page dynamically generated? If you’d like to implement AdSense ads on a dynamically generated site — for example, a site with session IDs or pages behind a login — you should take a look at this Help Center entry for more information on how to receive targeted ads.

In the next part of this series, we’ll provide tips to help you troubleshoot ad relevancy and targeting issues.

From: Inside Adsense

Also read:
Managing tabs in Google Chrome
Wrapping up the free Wifi program

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It is important to remember that there are a few strategies and tips you pretty much always need to implement as you are writing and testing ads. I”ve come up with an “ad recipe” that I keep on my desk to ensure all necessary elements are included in the new ads I write.

I”ll break down each ingredient:
Keyword Relevancy : This is plain and simple: have your keywords in your ad text. If possible place the keyword in the headline, also in the description lines and the display URL.

Differentiate From Competitors: This takes a little more work. Study your competitors ads. What do you do differently? What sets you apart? Whatever it is, make sure it is in your ad copy (and stands out)!

Call To Action: Engage the visitor to take action on your site. Offer them a free report, a free consultation, ask them to call now, buy now, browse more. Whatever call to action makes sense for your industry and is the most powerful.

So, like with any recipe, take the time to add each ingredient slowly. Then combine all to ensure your batter (or ad text) is well mixed! If you follow these steps, you will surely have a tasty ad that will keep your potential clients coming back for more.

Want more strategies and inspiration (including example headlines, ad text, etc) for writing your next pay-per-click ads?

Get our free PPC Ad Writing Quick-Reference Guide, simply fill out the form and the guide will be emailed to you instantly so you can start using it right away to write more compelling ad text.

From: The ROI Revolution

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Since you pay for each click to your site, when a click-happy searcher pops into your site just to browse or to do a little price comparison, you’re probably wasting some of your precious ad spend.

One way to effectively ward off some of these searchers is by including the price of your product or service in your ad. You obviously can’t eliminate clicks from these users entirely – if they want to click through, they’re going to. But adding the price makes them less likely on average to want to click.

For searchers who sincerely think they might be interested in your product or service, your price acts as a great filter, keeping out prospects that don’t want to pay or can’t afford your price point. And if the searcher has zero interest in spending money, your price makes it loud-and-clear that they won’t be getting any freebies by clicking your ad.

This strategy will likely lower your clickthrough rate (CTR), but this should be the result of filtering out poorly qualified searchers, the very reason that you included the price in the first place. To confirm that this is in fact the case, analyze your conversion rates before and after adding your price to your ads. If it increased after the change, then your strategy was probably successful.

The effectiveness of this strategy will vary substantially depending on your situation. The most obvious time to include your price in your ad copy is when you have the best price. Not only will you be filtering out some poor quality traffic, but the price will double as a unique selling proposition in your space. If you don’t have the best price it gets a bit trickier.

If you’re not the price leader but almost every other ad on the page includes price for a very similar or identical product or service, then you might have a good reason to throw it in your ad as well. A search results page littered with prices means that the price is a very important factor for this particular product or service. If you don’t include your price, searchers are going to click your ad at a high rate just to check out your price and if it’s not the best, then they’ll probably bounce. But if your price is in your ad, and you are not the price leader, then you can be confident that most clicks are going to come from prospects that don’t use price points as their only buying criteria, making them a high quality visitor.

Including your price in your ad text is definitely not a strategy that will help every advertiser using PPC, but if you’re having issues with low conversion rates and high CPAs, it’s probably smart to give it a try and test it out.

Get more ad writing strategies to test from our free Ad Writing Quick-Reference Guide.

From: The ROI Revolution

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Text is often useful, but sometimes videos and pictures are a more effective way to receive information. For example, if you want to learn a magic trick, a video showing you how to perform the trick is likely the best result. So over the past few years, we’ve blended videos, images, maps and more into the search results on Google.com.

It also makes sense to provide you with richer types of information in the ads. If you’re looking to buy your mom a new handbag for the holidays, for instance, you might want to see pictures, prices, the addresses of boutiques in your area and a map of how to get there — all within the ad.

To provide a better search ads experience, we’ve been developing and testing a variety of new ad formats. These formats are focused on giving you the information you need, while retaining what you love about Google advertising: that the ads are relevant and useful.

If you’re in the U.S. you may have already seen a number of these ad formats when searching on Google.

Some of them include visual elements. For example, if you’re curious about the movies that are playing this holiday season, you might see an ad with a video that lets you watch a trailer.

You might also see an ad with more links so you can quickly find a specific page in an advertiser’s website. If you’re researching airfare to visit your relatives for the holidays, it saves time to go directly to Priceline’s page about booking flights, rather than the general homepage or rental car page.

Or, if you’re trying to find a holiday bouquet to bring to your dinner party hostess, you might see an ad that shows your local florist’s location on a map and provides driving directions.

Other new ad formats might help you find all the addresses and locations of a chain store in your area. So if you’re vacationing abroad this season and have a craving for something familiar, the ad might show you all the nearby Pizza Huts that can deliver to your hotel.

And starting today, you might spot ads that include images and prices for specific products. When shopping for the ski outfit your nephew has been hinting about all year, you might see pictures from the retailer’s inventory to help you quickly determine if they have the color and style you had in mind.

Still other ad formats may introduce new ways of presenting information, such as Comparison Ads, which allow you to specify exactly what you’re looking for and to compare rates and prices in a single location. With the approaching new year comes resolutions to get things in order, so you might want an ad that lets you see side-by-side refinancing offers.

While we experiment with new formats, we’ll remain loyal to our core principle: that getting the right ad to the right person at the right time matters. As we continue to think up innovative ways to give you the information you want, you’re likely to see even more ad formats until we pinpoint the most useful, relevant and engaging ones. We’ll keep trying new things until we discover the “perfect” ads that improve your overall search experience.

From: Official Google Blog

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