By JortK on April 1, 2010
A study conducted in May 2009 by research firm Psychster asked consumers how they interacted with ads on social sites (PDF). With almost 700 Facebook users and almost 500 users of the cooking/recipe/social website AllRecipes (who sponsored the study), Psychster showed participants a video of an ad type and an interaction. The participants then had [...]
Posted in Tech news | Tagged ad, media, social
By JortK on March 3, 2010
Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit. It is also a tool that allows you to quickly see who your brand’s audience is based on who visits your site. Visit Ad Planner and go to the search by tab. Type your site into [...]
Posted in google | Tagged ad, google, planner
By JortK on February 25, 2010
How exciting! You just had a graphics designer create ten new banners for your site. Next you wanted to see which of these banners drew the most attention. You quickly setup a few ad campaigns across facebook and a few high traffic sites. After pulling out the bad performers from the good, you now have [...]
Posted in seo | Tagged ad, banner, rotation, seo
By JortK on February 24, 2010
The Internet is going mobile. Every week, tens of millions of people search on Google from their mobile phones and generate hundreds of millions of searches. They’re looking for the best local sushi restaurant or a coupon for the store they’re standing in front of. Mobile devices allow consumers to have a more personalized online [...]
Posted in google | Tagged ad, google, mobile
By JortK on February 23, 2010
Today, we’re announcing the next generation of ad serving technology for online publishers — DoubleClick for Publishers (DFP). For the past few years, we’ve been investing in a suite of solutions — AdSense, ad-serving technology and the DoubleClick Ad Exchange — to help online publishers make the most money possible from their content, whether they [...]
Posted in google | Tagged ad, doubleclick, google
By JortK on February 2, 2010
Today, we’re beginning a troubleshooting series to help you diagnose and solve common issues with your ads, search boxes, and account functionality. We’re kicking things off with a look at how to correctly implement your ad code and an explanation of why ads may not appear on your pages at times. First, the best way [...]
Posted in google | Tagged ad, adsense, code
By JortK on January 12, 2010
When it comes to ad text “Always Be Testing” is the motto that we hold in high esteem here at ROI Revolution. If you continually test your ads (to beat the current best performer) you will constantly improve the performance of your campaigns. It is important to remember that there are a few strategies and [...]
Posted in seo | Tagged ad, text, tutorial
By JortK on January 11, 2010
With PPC advertising, the best use of ad copy is not just to attract prospects, but sometimes to filter out searchers who are unlikely to become your customers. Since you pay for each click to your site, when a click-happy searcher pops into your site just to browse or to do a little price comparison, [...]
Posted in seo | Tagged ad, seo, text
By JortK on December 16, 2009
Posted in google, seo | Tagged ad, ads, adsense, google, online, placement
By JortK on November 25, 2009
At Google, we’re committed to giving you the information you want — regardless of the form in which it might appear. Text is often useful, but sometimes videos and pictures are a more effective way to receive information. For example, if you want to learn a magic trick, a video showing you how to perform [...]
Posted in google | Tagged ad, ads, advertisement, formats, google, search