How macabre it may be, adding blood to text is perhaps one of the most coolest things to do. If done right of course!
For my conceptual game Malavita, which was a mafia-game set in the 50′s, I designed a logo with classy white text with blood on it. Many people kept asking me how I did that and little did I know that the tutorial I later made out of it, was so popular.
Technically, it IS a very nifty technique you need to learn. It teaches you all about blending-modes and masking.
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