A study conducted in May 2009 by research firm Psychster asked consumers how they interacted with ads on social sites (PDF). With almost 700 Facebook users and almost 500 users of the cooking/recipe/social website AllRecipes (who sponsored the study), Psychster showed participants a video of an ad type and an interaction. The participants then had to rate how likely they were to interact with the ad as the video did—and how they viewed the brand sponsoring the ads (either a soup brand or a car brand) in the video.
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